The new guy in town talks about how his upstart brand is winning over converts everywhere
Behind the Brand
Get behind-the-scenes stories about some of the greatest music gear brands that we offer at Musician's Friend. We explore the origins and the innovations of the most important instrument and music equipment makers both large and small. Behind the Brand features put the spotlight on the people and the processes that result in the gear we all depend on to make our music shine. Join us as we explore the stories behind everything from the most respected instrument builders to the brains behind the circuits and software that are critical in performing, recording, mixing, and sharing the music we make with the world.