Behind the Brand

Get behind-the-scenes stories about some of the greatest music gear brands that we offer at Musician's Friend. We explore the origins and the innovations of the most important instrument and music equipment makers both large and small. Behind the Brand features put the spotlight on the people and the processes that result in the gear we all depend on to make our music shine. Join us as we explore the stories behind everything from the most respected instrument builders to the brains behind the circuits and software that are critical in performing, recording, mixing, and sharing the music we make with the world.

G&G Quality Cases Co.

G&G Creates Limited Edition Fender Cases

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We recently stopped by G&G Quality Cases Co. for a tour of their factory and a closer look at some new Fender Limited Edition Legacy Series guitar cases crafted exclusively for Musician's Friend.

Behind the Brand: Joe Delaney and Mike Fortin of Randall Amplifiers

Behind the Brand: Joe Delaney and Mike Fortin of Randall Amplifiers

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By Marty Paule

Randall’s roots go back to the earliest days of hard rock and heavy metal and its nameplate has become synonymous with plaster-shattering, high gain amp tone. The brand was founded in 1970 by Don Randall, a lifelong audio gear head, who for a time worked with Leo Fender and coined the names for some of Fender’s most illustrious products. Randall carved out its own niche in the 1970s and ‘80s by becoming a mainstay in the backline of rock’s hardest-charging guitarists.

Behind the Brand: Yvonne de Villiers of Luna Guitars

Behind the Brand: Yvonne de Villiers of Luna Guitars

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Luna designer Yvonne de Villiers (R) and her mother, Hilda, who as longtime pro bassist exerted a powerful influence that led to Yvonne’s involvement in instrument design.

Infusing instruments with the aesthetics of a seasoned artist

Interview with Reverend Founder Joe Naylor

Behind the Brand: Our Interview with Reverend Founder Joe Naylor

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The new guy in town talks about how his upstart brand is winning over converts everywhere

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